The science of marketing centers and the creation of a marketing strategy in order to achieve corporate goals and deliver the product to the ultimate consumer are discussed. The course explores market segmentation, strategic marketing and the role advertising, pricing and packaging play in market planning. Harvard Business Cases and other cases are utilized to illustrate the theory covered.
Click the Back button on your browser to select another course
Comments to the Marywood University Webmaster: webber@ac.marywood.edu
Last update December 1, 1997
Copyright © 1997 by Marywood University. All rights reserved.