This course explores the newest direct-response marketing techniques utilized in well-planned, organized and managed direct marketing programs. Several forms of direct marekting will be analyzed in the context of the entire marketing media mix. Telemarketing, direct-response radio and television, electronic shopping and the like will be examined to see how these diverse marketing vehicles are used to obtain direct orders from targeted customers or prospects. Cross-listed with BUS 316. Prerequisites: COMM 201,202,BUS 111 or permission of program director.
Click the Back button on your browser to select another course
Comments to the Marywood University Webmaster: webber@ac.marywood.edu
Last update December 16, 2003
Copyright © 1997 by Marywood University. All rights reserved.