Introduces students to integrated techniques for effectively conveying an organization's messages to relevant clients, including internal constituencies and the public. Various promotion and publicity techniques are also covered. Hands-on activities supplement lectures, readings, and discussions.
Click the Back button on your browser to select another course
Comments to the Marywood University Webmaster: webber@ac.marywood.edu
Last update December 1, 1997
Copyright © 1997 by Marywood University. All rights reserved.